Val Air Ballroom Interior Paint Study

Built in the 1940s, the Val Air Ballroom is an iconic entertainment venue in Iowa. In 2022, the venue embarked on a full-scale renovation, prioritizing its induction into the National Registry of Historic Places to honor its significance and history. As a part of the renovation, SHYFT was asked to conduct an interior paint color study for the interior public-facing areas. It was important to the client to reflect 1950s style, emphasizing genuine mid-century modern aesthetic and preserving the retro feel of the original space. Our design team studied authentic mid-century modern color trends and patterns to ensure accurate representation. We also developed a strategic approach for how the color would be implemented and applied to add interest and dimension to the large-scale space. Through collaboration between our team and the client, a monochromatic green color scheme was selected and implemented. Many different shades of green now envelope the exterior of the building and carry into the interior, providing guests with a unique and unforgettable experience.